DTC storefront performance and checkout funnel | WANFENG

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DTC storefront performance and checkout funnel

E-commerce · Overseas

WANFENG CASE STUDY — Strategy, design, engineering, delivered.

DTC storefront performance and checkout funnel

LCP on home and PDP, INP on checkout; structured data and multi-currency display aligned with ops.

E-commerceOverseasSEOMultilingual

1.9s
Core page LCP

Case narrative

LCP on home and PDP, INP on checkout; structured data and multi-currency display aligned with ops.

Align copy and compliance touchpoints with marketing/legal before cutover; use staging and canaries.

Outcomes and Deliverables

The buying journey got faster and steadier without losing global ops flexibility.

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